IP Handbook Chapter 12
**Please note: all links are PDFs
- Chapter 12.1: "Negotiating an Agreement: Skills, Tactics, and Best Practices"
- Chapter 12.2: "An Introduction to Marketing Early-Stage Technologies"
- Chapter 12.3: "Technology Marketing"
- Chapter 12.4: "IP Portfolio Management: Negotiating the Information Labyrinth"
- Chapter 12.5: "The IP Sales Process"
- Chapter 12.6: "Patent Licensing for Small Agricultural Biotechnology Companies"
- Chapter 12.7: "Business Partnerships in Agriculture and Biotechnology that Advance Early-State Technology"
- Chapter 12.8: "Biotechnology and Pharmaceutical Commercialization Alliances: Their Structure and Implications for University Technology Transfer Offices"
- Chapter 12.9: "Product Development and IP Strategies for Global Health Product Development Partnerships"