The Obama Administration is launching a public awareness campaign to combat the purchase and sale of counterfeit and pirated products
As Americans kick off the holiday shopping season, it's a good time to remember the importance of making responsible purchases and rejecting counterfeits that pose a threat to American jobs, safety and health. Today I joined Attorney General Eric Holder and other Administration officials at the White House to announce progress we’ve made cracking down on intellectual property theft crimes, and to launch a public awareness campaign to combat the purchase and sale of counterfeit and pirated products.
As President Obama has said, in order to win the future in the global economy America must out innovate our competitors. Intellectual property theft undermines our nation's innovators and entrepreneurs. The new campaign will educate the public about the full range of intellectual property crimes we confront, from counterfeit consumer goods and fake pharmaceuticals laced with potentially dangerous substances to illegal downloads, while highlighting the potential threat these crimes pose to economic prosperity and public safety. The campaign will include a television PSA, materials delivered through social media, and radio, web, and print ads.
The Administration has been proactive on multiple fronts in order to increase intellectual property enforcement. We have increased law enforcement efficiency, advocated for legislative reform, informed the public about the negative impacts of intellectual property theft, and engaged the private sector to foster cooperation and create voluntary solutions through productive conversations. Today’s announcement marks an important milestone in the Administration’s ongoing efforts to curb intellectual property theft that harms the economy, undermines job creation, undermines innovation, and jeopardizes the health and safety of American consumers.
At the event, Attorney General Holder and I were joined by Acting Deputy Secretary of Commerce Rebecca Blank, who discussed the ways in which counterfeit goods impact the everyday lives of American families. Director of Immigration and Customs Enforcement John Morton was also in attendance to discuss ongoing Administration law enforcement efforts concerning counterfeit goods and intellectual property crimes. And Ann Harkins, National Crime Prevention Council President and CEO, was on hand to unveil the products of the campaign that will help build awareness about the harm caused by counterfeit goods and engage the public in stopping intellectual property theft.
For more information about the campaign, visit: http://www.ncpc.org/getreal.